Stock photo site Shutterstock already sees a future where we don't need cameras or even photographers anymore. Instead, they are replaced by 3D models.
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Shutterstock plans to acquire TurboSquid, a marketplace for 3D assets and images. It will pay $75 million and the deal will make Shutterstock "the world's largest 3D marketplace," according to a press release. The goal is presumably to own the market for stock images entirely, regardless of how those images were created.
“I believe photography and 3D can and will coexist as marketing tools in product photography,” Eugenia Gangi, founder and CEO of NOLA Real Estate Marketing & Photography, told Lifewire via email.
“As we have learned from the real estate industry, a photograph can convey a feeling, a lifestyle or a mood, while 3D can convey a wealth of information.”
