Media-savvy junior congresswoman Alexandria Ocasio-Cortez has set her sights on the livestreaming platform Twitch to get more people out to the polls, but is this just partisan manipulation?
On Tuesday night, hundreds of thousands of people tuned in live as Rep. Ocasio-Cortez, along with fellow Squad member Rep. Ilhan Omar, took on some of Twitch’s biggest stars—Hasanbi, Pokimane, DisguisedToast and Valkyrae—on the popular whodunit party game Among Us. Rep. Ocasio-Cortez’s stream, one of the platform’s largest to date, peaked at 435,000 concurrent viewers, reigniting conversations about the impact of gaming and social media as tools for political outreach to America’s historically underserved youth.
“AOC and Ilhan are bold and give me hope. I love seeing strong, left-wing women of color demanding and creating change,” Lumi Rue, Twitch streamer for politics and culture, said in an email interview. “AOC feels much more connected to the emerging generations: [She’s] a gamer who is willing to expose herself to potential criticism and jump on a stream to engage with us. I felt more connected and energized, while also being recognized as a worthy voting demographic to tap into.”
Whether that popularity actually translates into votes remains to be seen. Rep. Ocasio-Cortez used the time during the three-hour stream to suggest viewers go to Iwillvote.com, which is affiliated with the Democratic National Committee. There are no figures on how many people signed up, but it was the single largest driver of traffic to the site, which is designed to help voters make a voting plan for the Nov. 3 general election. The larger goal of the stream was to reach disaffected young people.