Why Apple is Struggling to Sell Speakers – Knowligent
Why Apple is Struggling to Sell Speakers

Why Apple is Struggling to Sell Speakers

HomeHow to, TechWhy Apple is Struggling to Sell Speakers

Apple discontinued the HomePod after just three years. Its other attempt at selling a high-end speaker, the iPod Hi-Fi, lasted just a year and a half. What is it with Apple and speakers?

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Apple accessories have a reputation for being both expensive and great. The Magic Keyboard for iPad starts at $299, but it’s great. AirPods Pro are just as great, just as expensive, and universally popular. But when it comes to high-end speakers, Apple can’t seem to pull it off. That’s because it’s too expensive and too good at the wrong thing.

"Apple headphones and speakers are absolutely overpriced for what you get," Gadget Review CEO Rex Freiberger told Lifewire via email. "You can buy high-end speakers for half the price, and they're much more durable. They do what they're supposed to do without any unnecessary frills, while Apple has definitely over-engineered many of their peripherals."

Think of two types of speaker buyers. Audiophiles value quality above all else. They’re well-served and almost certainly already have a great setup. Audiophiles are happy to pay top dollar for their speakers, but while the HomePod sounds fantastic for its size, it’s also a smart speaker. It’s never been able to compete with dedicated speakers.