Not all privacy protections are created equal, and experts say Apple's more granular approach ultimately gives users more protection than Google.

Online privacy has become a major point of contention over the past year, with both Apple and Google making big moves to provide more consumer privacy options for users. While both Android and iOS offer new options for users to protect themselves and control how advertisers track them, experts say there are some key details to look at when deciding which option is best for protecting your privacy.

"Which is most effective has more to do with how those settings are presented to the user. Are they hidden in a hard-to-find menu? Are users ever prompted to change their settings? What is the default setting? It's the answers to these questions that determine whether users protect their privacy and adjust their settings," Paul Bischoff, a privacy advocate at Comparitech, told Lifewire in an email.

“A setting that exists but no one uses is not useful, especially if the default settings are not the most confidential.”