According to experts, Apple’s new App Tracking Transparency framework isn’t designed to stop advertisers from tracking you. It just changes the way tracking works.
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Apple has gained a large following thanks to multiple pushes for better user privacy over the past few iterations of iOS. One of the most notable changes the company has been working toward is the full introduction of its App Tracking Transparency (ATT) framework.
While the AT&T system gives you the ability to block app developers from tracking you across apps, experts say it’s not the end of tracking on iOS. Instead, Apple is changing the way advertisers track you while also protecting your private information.
“The new App Tracking Transparency features in iOS 14.5 require apps to ask for permission before tracking users across apps and websites using an IDFA code,” Ray Walsh, privacy expert at ProPrivacy, explained in an email.