Rumors of an Apple smart display have been swirling, but experts say the company will need to truly differentiate itself if it wants to succeed in a market where other companies like Google and Amazon have already carved out a share.
Why Apple Won't Make a Smart Ring
Now that the more expensive HomePod has been discontinued, it makes sense that Apple would want to fill the void with something new. A Bloomberg report noted that Apple is working on a new speaker with displays and cameras.
No specifics are available yet, but if Apple does indeed make the move to smart displays, experts say the company will have to do something truly innovative to make the device catch on and get adopted by everyday users.
“To differentiate itself from its competitors, Apple has to be innovative. It’s natural to add a screen to make every device more intuitive for the customer,” Neil John, a technologist and software engineer, told Lifewire via email.
