Online audio app Clubhouse has become a social sensation as people spend more time at home, observers say.
Why is the audio chat app Clubhouse so popular?
Clubhouse, which lets strangers chat via audio instead of video or text, has reportedly had more than 8 million iOS App Store downloads. The invite-only social app often hosts celebrities who connect with regular people.
“Clubhouse is the perfect social app for the times we live in,” Amit Wadehra, senior vice president of digital at communications consultancy Ketchum, said in an email interview. “With many of us working from home every day and constantly looking at our screens, Clubhouse is the way we can communicate from an audio-only perspective.”
Convenience is key, Wadehra adds. “We can be busy in a room while folding laundry or cooking dinner. That’s what makes the app so appealing, because you can be busy and multitasking very easily.”
