Rebranding is not easy, let alone for a brand that has been going strong for a quarter century. Fox Sports has a loyal audience base and will continue to add more users over time thanks to the content it covers, i.e. Sports. When you consider all these aspects, you wonder why it was necessary to change something good in the first place.
FOX Sports Midwest Channels Change to Bally Sports Midwest | GoSEMO Fiber
If you assumed that there was some compulsion that drove this decision, you’d be absolutely right. The regional sports channel that had been going strong for 25 years was the victim of a business decision that resulted in the creation of what we now know as Bally Sports. Here’s everything you need to know about why Fox Sports became Bally Sports.
Related: What is Bally Sports?
As of March 31, all Fox Sports properties, including the 19 regional networks, social media handles and mobile apps, have been rebranded as Bally Sports. Due to the scale of this change, the process is still ongoing, with certain properties, such as the Bally Sports app, in the final stages of development.
