Why is Facebook going back to the university? – Knowligent
Why is Facebook going back to the university?

Why is Facebook going back to the university?

HomeHow to, TechWhy is Facebook going back to the university?

As many American universities continue to scale back their social activities, Facebook has launched a feature called Campus, giving students a dedicated space to chat and organize events with fellow students.

While Campus may seem a lot like what Facebook offered when it launched in 2004, the features take on new meaning in a year when several college campuses are increasingly relying on virtual learning and fewer opportunities to make friends during school activities.

“For beginning students, logging onto a familiar platform like Facebook to find potential classmates with similar interests or backgrounds can be a godsend during this time of COVID-19, especially when there are fewer opportunities to spontaneously meet people ‘in the hallways’ or at organized events,” Linda Charmaraman, director of the Youth, Media & Wellbeing Research Lab at Wellesley College, told Lifewire in an email.

Facebook Campus combines familiar features like groups and chats and reframes them into an environment that only students at a specific college or university can see. Students use their ".edu" email address to access this environment, which creates a separate Campus profile with their graduation year (a required field) and optional information like their major and hometown.