Perhaps one of the biggest trends of 2020 was short-form video content from apps like TikTok. Experts say this “fast content” trend is showing no signs of slowing down in 2021.

If it seems like snackable videos are everywhere on the internet these days, that’s because they are. From the explosion of TikTok to Instagram introducing Reels to Reddit’s recent purchase of Dubsmash, social platforms are jumping on the short-form video content trend.

“[Short-form content] is very appealing to a lot of audiences because it allows people to create what they want to create, when they want to create it,” Meridith Rojas, global head of creator marketing at Logitech, told Lifewire in a phone interview.

In 2020, more of us consumed content because, let’s face it, we didn’t have much else to do. TikTok now has about 100 million monthly active users, up 800% since 2018, according to CNBC . And other platforms have taken notice: Facebook-owned Instagram introduced Reels in August, which lets you record 15-second multi-clip videos with audio, effects and other creative tools.