Streaming giant Spotify wants to play music that matches your mood by measuring your emotional state.
Spotify's Emotion Tracking Technology: Personalized Music for Your Feelings: Part 2
The company has patented technology that allows it to monitor your voice and suggest songs based on your “emotional state, gender, age or accent.” The patent, granted last month, lets Spotify “make observations” about a user’s environment and emotions using speech recognition technology. Some experts say collecting information about users’ moods is a privacy risk.
“Our identities are becoming increasingly visual, and if a user's personal or sensitive information is stolen, it can have devastating consequences for that individual,” Mikaela Pisani, senior data scientist at software company Rootstrap, said in an email interview.
"For example, a certain degree of control over someone's emotions is a very powerful tool. It can easily influence users or give them a certain degree of control over markets and politics."