According to experts, Twitter's lack of response to community suggestions could lead to Super Follows becoming less durable.
Twitter is losing followers, and it's pretty obvious why? #shorts
Twitter recently announced the introduction of Super Follows, the ability to charge users a monthly subscription fee to access your content. While rewarding creators for their hard work is always a plus, experts say Twitter could face backlash if it moves toward monetizing content instead of focusing on features the community has been asking for years.
“Most real users wanted an edit button before they wanted another way to directly monetize Twitter and influencers,” Jeff Ferguson, a partner at digital marketing agency Amplitude Digital, told Lifewire via email. “Twitter users are already the product that’s being sold to advertisers. The idea of paying to do something on the platform is off-book for Twitter.”
Super Follows is set to launch later this year and will allow users of the social media site to set up various paid subscription options. Once subscribed, you’ll gain access to various additions to that user’s content, including newsletters, community groups (something Twitter is currently testing), and even a badge that shows your support for that user.
