Google plans to create its own, self-designed chip that will power its Pixel phones. But does it have the staying power to pull off “Google Silicon”?
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Apple’s hardware dominance in mobile comes from its A-series chips, which power iPhones, iPads and the Apple TV. Variants power Macs and other Apple products. Meanwhile, the rest of the industry relies on Qualcomm’s SnapDragon chips.
Google's next Pixel phone will use Google's own GS101 "Whitechapel" system-on-a-chip (SoC). But will a notoriously fickle Google be able to stay the course?
“Google Silicon could make the Pixel the iPhone’s biggest competitor,” Caroline Lee, co-founder of Cocosign, told Lifewire via email.
