YouTube is the world’s largest online video platform, home to millions of brands and independent artists. It’s the perfect place to showcase your talent, promote your business, and reach viewers around the world. The app/service is one of Google’s most successful ventures ever, but the tech giant isn’t resting on its laurels just yet.
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Now that Google has monopolized the video sharing segment, it is reportedly looking to explore another lucrative part of the market. For that, the company already has a tool available: YouTube Shorts.
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Inspired by the rising popularity of TikTok — over 1 billion users across 150 countries — Google has reportedly decided to dip its toes into the world of short-form video sharing. Details are scarce at this point, so remember to take it all with a grain of salt.