Netflix may be cashing in on the classic 'first hit is free' business model.
You won't go to jail for sharing your Netflix password
Netflix subscribers have long shared their passwords with friends outside their household, and Netflix has been pretty cool about it. In 2016, the company’s CEO Reed Hastings even called it “a positive thing.” But now the company is testing ways to force people to stop sharing their account information with others. Or rather, it wants you to pay an extra fee for every person you share it with.
"I currently share my account with two other family members and we live in three different countries," Netflix password sharer and web marketer Simone Colavecchi told Lifewire via email. "If you asked me, I would think twice before paying full price for my own account. On the one hand, people who are used to watching Netflix would pay full price, but in my case, they would lose a customer."
It’s pretty common for a group of friends to get together, pay the monthly Netflix fee, and then share the login so they can all watch. It’s the perfect balance between socialism and capitalism. You probably do it yourself or know someone who does. And Netflix has never really cracked down on the practice.