'Abigail' Could Boost Horror's Theatrical Power After Blumhouse Misses – Knowligent
'Abigail' Could Boost Horror's Theatrical Power After Blumhouse Misses

'Abigail' Could Boost Horror's Theatrical Power After Blumhouse Misses

HomeNews'Abigail' Could Boost Horror's Theatrical Power After Blumhouse Misses

Radio Silence and Universal's “Abigail” hits theaters Friday as a hard-R vampire thriller, the latest test for an often reliable genre that has struggled to get on air so far this year.

Looking Back At The SCARYEST Blumhouse Movie

Marketed as horror in the broadest sense of the word, “Ghostbusters: Frozen Empire” has led a small series of scare-focused films that have grossed more than $100 million in the U.S. and is the only film to have grossed more than $100 million worldwide.

The most notable example in 2024 was “Madame Web,” a major flop for Sony that released in the first quarter of the year and, like 2022’s “Morbius” films and earlier “Venom” films, failed to break $100 million worldwide despite launching under the vaunted Marvel brand.

Additionally, Atomic Monster and Blumhouse's renewed collaboration on "Night Swim," also released via Universal, underperformed in January, about a third as well as last year's production film "M3GAN," which took full advantage of a historically bad month for new films to become an instant horror smash, with a sequel due out next year.