A new study from HarrisX finds two clear, parallel trends: U.S. consumers’ discomfort with the increasing sophistication of AI-generated content and their belief that the federal government should impose restrictions.
AI regulation is coming…
A majority of respondents surveyed in early March want to see regulations introduced that would require videos, photos, text and other formats to be labeled so that what was generated by AI can be identified.
“Fully AI-created video” was the AI content that received the strongest response, with 74% of U.S. adults saying the government should require it to be labeled. The same survey also included a test in which respondents were shown eight unlabeled videos and had to guess whether they were generated by AI or humans. They often struggled to get the answer right.
Even for music, subtitles and sounds, more than 6 in 10 respondents thought this content should be labelled if it was generated by AI. These results did not vary dramatically between age groups.
