Hollywood’s major studios face a choice: should they license content from their famous catalogs of movies and TV shows to train AI video models? And if so, how exactly should they do that?
How AI is changing film and TV | Your Morning
Companies ranging from Paramount Global to Sony Pictures, not to mention other prominent film and TV distributors, have been noticeably absent from confirmed deals that have taken place between publishers and AI companies over the past year (which VIP+ has compiled in an updated chart ). However, smaller deals to license film and TV content for AI training from alternative premium video sources are quietly in the works, as VIP+ has also covered.
Still, the studios have faced overtures from major tech companies to discuss potential deals, a source with knowledge of the matter told VIP+. Bloomberg reported in May that OpenAI, Meta and Alphabet had each entered into talks with the studios, citing that Warner Bros. Discovery had licensed some of its TV shows, while Netflix and Disney declined.
But why studios are withholding their content from AI developers is a bigger question with a complex range of answers.
