Alicia Keys' Hell's Kitchen and ESPN Team Up with US Open – Knowligent
Alicia Keys' Hell's Kitchen and ESPN Team Up with US Open

Alicia Keys' Hell's Kitchen and ESPN Team Up with US Open

HomeNewsAlicia Keys' Hell's Kitchen and ESPN Team Up with US Open

Alicia Keys' “Hell's Kitchen,” which premiered on Broadway last April, will serve as the soundtrack for this year's US Open.

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The USTA and ESPN today announced a multi-tiered partnership with the 13-time Tony-nominated musical, which will see music from the show air across channels and platforms during the three-week tennis championship. The US Open officially begins on August 26.

The collaboration will be headlined by a custom remix of the Broadway hit “Kaleidoscope,” created specifically for this year’s event. The remix will debut in the US Open Manifesto Video, narrated by Tony-winning “Hell’s Kitchen” star Kecia Lewis. The video will officially debut on opening night of the main draw on the 26th before airing on both ESPN and on the court at the Billie Jean King National Tennis Center during the two-week event. Additionally, “Hell’s Kitchen” star Shoshana Bean will sing the national anthem on opening night.

“We’re thrilled to bring this unique partnership to life for the 2024 U.S. Open,” Rachel Epstein, ESPN’s VP of Marketing, Live Sports and Audience Expansion, said in a statement. “By working with the USTA and the ‘Hell’s Kitchen’ team to integrate ‘Kaleidoscope’ into our marketing efforts and broadcasts, we’re able to elevate and celebrate everything that’s powerful about the U.S. Open – the electric tournament experience, the world-class tennis and the unmatched vibrancy of the home of the U.S. Open, New York City.”