Executive Editor, Music

Ariana Grande and HeadCount, a leading independent nonprofit organization dedicated to registering young voters through the Good to Vote initiative, have launched a “Wicked” contest for her fans in an effort to increase youth voter registration.

The prize: Two fans will be flown to the U.S. premiere of "Wicked," the film adaptation of the Broadway hit musical starring Grande and Cynthia Erivo, along with a full glam experience using Grande's REM beauty products. The singer announced the contest on her Instagram Story on Friday, urging fans to make sure they're "good to vote" by checking their registration status for a chance to win the exclusive prize. (Enter the contest here.)

According to a new study from Harvard University, which cites HeadCount, using celebrity voices is an effective way to promote civic engagement. The study shows that celebrity promotion translates into higher voter registration rates and poll worker sign-ups. Of the young voters who registered digitally through HeadCount in 2020, 78% voted.