Billed as the big comeback from veteran Finnish auteur Aki Kaurismäki, winner of the 2023 Cannes Jury Prize, “Fallen Leaves” was one of the biggest Scandinavian successes worldwide between 2020-2023.
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What inspiring release campaigns were used by arthouse banners in territories as diverse as Taiwan, Norway and the Czech Republic to expand Kaurismäki's core audience and make him a cool name on social media?
The topic was discussed on August 22 during the Europa Distribution panel, Around the World in 80 Minutes: The Distribution and Promotion of Nordic Films Internationally, hosted by New Nordic Films in Haugesund, Norway.
One of the highlights of the three-day Scandinavian market was the Europa Distribution panel, moderated by seasoned industry expert Petri Kemppinen, founder of Good Hand Production, consultant at Finnish post-production company Totalpost and co-director of Baltic Event's TV Beats.
