Comedy fanatics attended Amazon Ads Immersion Day event in Culver City
Paul Feig & Awkwafina Talk Reuniting With Simu Liu for Jackpot! and Building Big-Scale Action
Amazon Prime Video’s new action-comedy “Jackpot!” is packed with pop culture references, movie homages and fun easter eggs for industry insiders. It’s also full of brand mentions, from Airbnb to El Pollo Loco to Shinola, and that’s intentional, according to producer-director Paul Feig.
Feig, the seasoned multihyphenate behind “Bridesmaids,” 2016’s “Ghostbusters” and “The Heat,” explained that such cultural specificity is important for grounding characters in the real world. That can be especially important in farcical vehicles like “Jackpot!,” set five years in the future in Los Angeles.
Speaking Wednesday as part of the Amazon Ads Immersion Day event in Culver City, Feig recalled the old days of TV in the 1970s and ’80s, when brand names on consumer products were often clumsily covered up with masking tape. Much has changed since then.
