Box Office: 'Beetlejuice 2' Grosses $13 Million in Thursday Previews – Knowligent
Box Office: 'Beetlejuice 2' Grosses $13 Million in Thursday Previews

Box Office: 'Beetlejuice 2' Grosses $13 Million in Thursday Previews

HomeNewsBox Office: 'Beetlejuice 2' Grosses $13 Million in Thursday Previews

Many people will say his name three times, because Beetlejuice is conquering the box office.

Beetlejuice Beetlejuice | Official Trailer 2

The long-awaited sequel “Beetlejuice Beetlejuice,” directed by Tim Burton and starring Michael Keaton, Winona Ryder and Jenna Ortega, has so far grossed $13 million at the box office in previews on Thursday.

The horror comedy is poised to take over the box office after a sluggish end to August, with an estimated $100 million to $110 million opening this weekend. That's a frighteningly good debut considering the film has a production budget of $100 million. Warner Bros., however, is predicting a softer opening around $90 million — but many box office experts predict it will crack the $100 million mark. The film could even land among the biggest opening weekends ever for the month of September, putting Beetlejuice shoulder-to-shoulder with Pennywise the Clown in 2017's "It" ($123 million opening) and 2019's "It: Chapter 2" ($91 million).

Michael Keaton's undead ghoul returns, after first delivering frights in 1988 with Burton's cult horror classic "Beetlejuice." The original film grossed $75 million on a $15 million budget and was the 10th highest-grossing film of the year. It won the Academy Award for Best Makeup, spawned a Tony-nominated Broadway musical, an animated series and more.