Channel 4 Content Chief Ian Katz: Ad market 'breathing back into life' – Knowligent
Channel 4 Content Chief Ian Katz: Ad market 'breathing back into life'

Channel 4 Content Chief Ian Katz: Ad market 'breathing back into life'

HomeNewsChannel 4 Content Chief Ian Katz: Ad market 'breathing back into life'

International Research Editor

In Conversation with Ian Katz | Full Video

Channel 4 wants to let the British television industry know that the dark days are over.

The 40-year-old British broadcaster has endured one of the toughest periods in its history after a dramatic advertising collapse exposed the channel's business model.

Content was cut or delayed, more than 200 employees were laid off and Channel 4's core relationship with British producers was tested.