International TV Co-Editor
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British network Paramount Channel 5 and its streamer My5 are being streamlined into, simply, 5.
In a similar move to rival Channel 4 last year, the All Creatures Great and Small network will unite linear and streaming under one brand, with My5, which Channel 5 said grew viewing figures by 40% in H1 2024, getting an upgrade. Alongside shows, the 5-streamer will feature a suite of FAST channels for the first time, along with new personalisation. Paramount AVoD Pluto TV will no longer proceed with its planned merger with My5 and will remain a standalone offering in the UK.
The new streamer is set to launch in the first quarter of next year and will feature more shows from Paramount networks like MTV, CBS and Comedy Central, along with some samples from the Paramount+ streamer.