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SKIMS lab
Kim Kardashian does that.
The Skims founder has tapped summer's "it girl" Charli XCX to star in her shapewear brand's latest campaign, which sees the singer and internet darling posing in the brand's new Cotton Rib and Cotton Fleece styles. Shot by acclaimed photographer Petra Collins, the campaign sees an ethereal Charli XCX in lush green as rain pours down around her. In the series of images, she wears various combinations of the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie and Cotton Rib Bikini.
"Skims empowers people to feel confident in their own skin, which is the essence of Brat," Charli XCX said in a statement. "I'm excited to work with a brand that understands that comfort and style don't have to be compromised. Shooting with Petra for this campaign was a dream come true and I was so excited to get on set and wear these timeless, sexy pieces. Plus, the puppies were super cute."
