Condé Nast has entered into an agreement with leading artificial intelligence technology company OpenAI to license content from brands including The New Yorker, Condé Nast Traveler, GQ, Vanity Fair, Wired and Vogue for use in the AI company’s products, including ChatGPT and the SearchGPT prototype.
OpenAI signs agreement with Financial Times to train its AI models
Condé Nast joins other publishers and news organizations that have struck deals with OpenAI, a list that includes the Associated Press, Axel Springer, the Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, Time and Vox Media. In another camp is the New York Times and other newspapers, which have sued OpenAI and Microsoft, alleging that the tech companies infringed copyright by using the publishers’ content to train their AI systems.
In a memo to staff Tuesday, Condé Nast CEO Roger Lynch said the multi-year pact with OpenAI will “expand the reach of Condé Nast’s content” — and also help offset digital revenue lost as technology platforms including internet search engines “eroded publishers’ ability to monetize content.” Under the deal, Condé Nast would not use OpenAI’s gen-AI tools to create content; instead, articles from its titles would be incorporated into OpenAI products, which would credit the original publication as source material.
“As we all know, generative AI is rapidly changing the way the public discovers information,” Lynch wrote in the memo. “It is critical that we meet the public where they are and embrace new technologies, while also ensuring proper attribution and compensation for the use of our intellectual property. This is exactly what we have found with OpenAI.”