By Carolyn Giardina
Artificial intelligence and data protection
Media and entertainment stakeholders plan to develop or implement AI and ML capabilities into their cloud storage plans this year. However, there are also notable concerns about the powerful technology, including data privacy.
That’s not to say the cloud storage space isn’t poised for further growth. The “2024 Cloud Storage Index Report,” commissioned by cloud storage company Wasabi and scheduled to be released in its entirety in September, found that 97% of M&E respondents expect the amount of data they store in the public cloud to increase in 2024, with 95% saying their storage budgets will increase for this purpose and 100% planning to develop or implement AI/ML capabilities as part of this function.
In terms of M&E, archiving is a key area that is experiencing growth in cloud storage usage. As studios continue to explore how to preserve and monetize their vast content, they are generally moving away from storing physical media and toward the cloud.
