International reporter
🔴Festival in Focus: How Edinburgh Film Festival aims to become a 'destination festival' with reworking❓
“I hope that in the future we will be seen as a kind of destination festival,” Paul Ridd tells us of his long-term goal for the Edinburgh International Film Festival (EIFF), as he steps away from his desk for a short break. He’s speaking from his home in the Scottish capital, and we’re just days away from his first edition as festival director.
Central to his plan is a revision of the festival's competition lines, which now feature names of local and global film icons and strictly world premiere titles. There is also a hefty cash prize.
“You come here because of the power of our curation and competitions,” says Ridd.
