Endeavor is actively marketing the assets of its Sports Data & Technology segment, namely sports betting businesses OpenBet and IMG Arena, starting in the second quarter. The Ari Emanuel-led company had previously announced plans to spin off several of its businesses — outside of TKO Group and representation — as investor Silver Lake moves closer to taking it private.

The businesses will continue to operate as usual, but are considered “held for sale.” The Sports Data and Technology segment is presented as discontinued operations in Endeavor’s Q2 earnings report published today.

The acquisition by the largest investor, Silver Lake, is expected to close in the first quarter of 2025.

Endeavor's Owned Sports Properties saw revenue soar 163 percent to $894 million, largely driven by its acquisition of WWE last September, UFC Live Events and Professional Bull Riding. Endeavor, which owns UFC, merged it with WWE into a new publicly traded company, TKO Group, which reported earnings earlier today.