By Brian Steinberg

Fox Corp. is poised to score a huge touchdown for Super Bowl LIX, even though kickoff is just six months away.

The company, which will broadcast the 2025 Super Bowl on Feb. 9 from Caesars Superdome in New Orleans, has sold all but a handful of its commercial inventory, according to three media buyers familiar with recent negotiations. Fox, those executives suggest, is using high demand for the event to charge more than $7 million for a 30-second commercial and is insisting that anyone wanting a spot on the Super Bowl ad slate commit to an advertising package that includes other Fox properties to seal the deal. A key area for Fox sales executives, according to one buyer, is securing ad support for Major League Baseball’s postseason broadcasts.

Such a move would largely cut off the remaining ads from a key category of Super Bowl sponsors: unknown entrepreneurs who often try their luck at the Big Game to drum up interest for under-the-radar products and services. In the past, these have included companies like GoDaddy, a provider of back-end Web services, or Farmer’s Dog, a maker of fresh pet food.