EXCLUSIVE: With the European Championship and Copa America finals approaching, Fox is touting its success in entertainment programming this summer, thanks in particular to a deluge of football coverage.
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Viewing of Fox entertainment and sports programming is up 57% year-over-year to 18.5 billion minutes across all platforms. A majority of that viewing comes from sports, which grew 66% to a whopping 12.4 billion minutes.
Meanwhile, entertainment content generated 6.1 billion minutes, up 42% from last summer, the company said.
Fox has been setting records with its ratings for both the European Championship and the Copa America, as Deadline reported during the tournaments. Most recently, all four semifinals have garnered stunning ratings for soccer on American English-language television, especially now that the USMNT are out.
