EXCLUSIVE: 31 Nights of Halloween is drawing huge audiences on Freeform.
31 Nights of Halloween | Official Trailer | Freeform
The annual horror tradition kicked off last Tuesday and is Freeform's most-watched week of the year, according to Nielsen data. That's in total viewers and within several key demos, including adults 18-49, women 18-49 and men 18-49.
So far, Freeform ranks No. 1 among cable networks for primetime entertainment among adults 18-34, as well as women 18-34 and women 18-49.
Last week, the program included the world premiere of Hocus Pocus 2. According to cable channels, this film was the best film of the week among adults aged 18 to 49.
