French international TV revenues remained high last year despite deteriorating market conditions, falling just 5.3% year-on-year to €203.4 million ($224.7 million), according to the annual audiovisual export report from France's National Centre for Cinema (CNC) and film and TV promotion organisation Unifrance.
French TV's Biggest Sales Hit in 2023 🚀
The year 2023 marked only the third time in 30 years that turnover exceeded the €200 million mark, following 2017 with €205.2 million ($225.7 million) and 2022, a record year with €214.8 million ($236.3 million).
Presenting the latest figures at the Unifrance Rendez-Vous TV market in Le Havre, Cécile Lacoue and Sarah Hemar of Unifrance noted that the export performance of French programmes has held up well in a difficult international environment marked by lower acquisition budgets and a shrinking market, particularly in the North American market, less risk appetite from buyers and longer negotiations between partners.
Commenting on the figures, Gilles Pélisson, President of Unifrance, stressed that the total turnover of €200 million is a major achievement “in a very challenging environment.”
