Gersh has announced the launch of Gersh Gives, a new initiative that strategically brings together the agency’s philanthropic work.

Gersh Gives is a comprehensive philanthropic initiative that supports high-impact nonprofits that create meaningful and lasting social change. By fostering collaboration and strategic partnerships, Gersh Gives will amplify their efforts to build a more equitable future in the broader entertainment industry.

Gersh Gives is led by Jayson Council, the agency’s chief culture officer. “Gersh Gives is an incredible opportunity for our agency to unleash the power of intentional giving through the lenses of representation, respect and repair. I am honored and excited to lead this special initiative,” he said of the new venture.

“Philanthropic partnerships have been a rewarding part of our agency’s work for many years, and something Jayson has played an important role in since joining the firm,” Gersh co-chairs David Gersh, Bob Gersh and Leslie Siebert said in a joint statement. “By strategically unifying our philanthropic work under one banner, Gersh can create more meaningful collaborations, amplify the work of our nonprofit partners and ensure our efforts are as transformative as possible.”