Recently, a controversy arose regarding the opening ceremony of the 2024 Paris Olympics. In light of that controversy, an article reported that Samsung Electronics had pulled out of its deal with the event. However, there is much more to this alleged story. Let’s take a look at whether Samsung did pull out of its partnership with the Olympics.
VERIFY: Has Samsung Withdrawn From the 2024 Olympics After the Opening Ceremony?
An online article claimed that Samsung was pulling out of their $1 billion advertising campaign for the Olympics.
A few days ago, Esspots posted an article titled “Breaking: Samsung Pulls Out of $1 Billion Olympics Ad Campaign, “They’ve Been Woke.” It claimed that Samsung Electronics pulled out of its advertising campaign due to the controversy surrounding the Olympics opening ceremony. The controversy arose when many people complained that a portion of the opening ceremony bore a direct resemblance to Leonardo da Vinci’s The Last Supper.
However, the organizers have since stated that it was not a direct depiction of The Last Supper, but a scene inspired by Greek mythology.