Why hasn't any major Hollywood studio signed a licensing deal with the tech giants who want to train their AI models?
Alphabet and Meta Forge strike major AI video licensing deals with Hollywood studios
It’s a question that’s only gotten louder among industry observers since OpenAI unveiled Sora in February. To that end, Variety VIP+ spoke with multiple sources with firsthand knowledge of how studio executives are navigating the option, while other content owners either cut their own deals (see updated chart for full list) or otherwise file lawsuits (see updated chart for full list).
It turns out there are many reasons — VIP+ has an in-depth dig that details each reason in a special analysis published concurrently with this report. Factors range from significant legal risks to fears of repeating a serious strategic mistake Hollywood made in its initial dealings with Netflix.
But one of the biggest concerns is simple: the price.
