By Anthony D'Alessandro
IT ENDS WITH US DRAMA IS A MESS… blake lively is in trouble
Editorial Director/Box Office Editor
What was once old is now back in theaters with a vengeance thanks to the massive success of Sony and Wayfarer Studios' It Ends With Us, which surprisingly grossed a cool $50 million this weekend.
No one expected this weeks ago, the film debuted at around $15 million. It wasn’t until the final run-up to its premiere that it became clear that this film, starring Blake Lively and producing and Justin Baldoni and directing, would gross somewhere in the $40+ million range. Which makes perfect sense considering how films, especially female-centric films, are marketed in the final run-up to their release to appeal to their fan base.
