Celebrities are facing a huge and rapidly growing problem: Generative AI is fueling the unauthorized use of their name, image, and likeness in fake content spread across the Internet.
AI-generated Met Gala images are misleading viewers
Yet, solving the problem is seen as a constant game of whack-a-mole, given the speed at which the infringing content spreads. VIP+ illustrated this with exclusive data on the sheer volume of offensive material found online since late 2022.
Conversations with sources at employment agencies and companies specializing in countering the rising tide provided further insight into the problem itself and evolving approaches to tackling infringing content.
Proactive mitigation efforts are underway, but implementation is still in the early stages and unevenly distributed across talent and their teams. Agency sources also cited legal uncertainty as a partial barrier to knowing the best course of action.
