Now that the media industry has reached the peak of its television career, it will move much slower and more cautiously in the coming years.
The Death of Peak TV – and What It Means for Hollywood | SXSW 2024
Data from a recent Morgan Stanley forecast offers a new perspective on the TV industry slowdown that has dominated Hollywood news of late, and a closer look at how TV content spending is being affected by companies’ shifting priorities.
The forecast is that all but two of the major streaming players will grow their spending on “general entertainment” and news (in other words, TV content excluding sports) by less than 10% over the next few years. The two exceptions are, unsurprisingly, Amazon and Apple, but even the Big Tech giants will see their spending growth slow significantly from peak TV-era levels.
Apple is of course an outlier in this analysis, as the company only entered the original content market in 2019 with the launch of Apple TV+. (The company’s 2019-2023 growth figures of over 200% are therefore not included in the chart above.)
