Please note: This article relates to the June 2024 VIP+ special report 'Generative AI in Film & TV', for subscribers only.
How AI is revolutionizing entertainment
Generative AI is controversial among Hollywood workers, and was a major issue during last year's writers' and actors' strikes, as well as during recent IATSE negotiations because of its potential impact on jobs and pay.
In addition to other implications for the labor market, the implementation of generative AI in entertainment content production will also transform the skills of creative workers, according to a study conducted by Variety Intelligence Platform (VIP+) in partnership with HarrisX. The survey was conducted online by HarrisX among 150 U.S. decision-makers in the media and entertainment industries from May 2-13, 2024.
For nearly every role listed, the majority of M&E employees expected the role to experience a major or minor impact — meaning a change in the current way the role is performed — from gen AI in the next two years. Animators, VFX artists, game developers, voice actors, and concept or storyboard artists were the top roles expected to experience a major impact.
