How Roblox Revitalized the Animated Box Office with 'Kung Fu Panda 4' – Knowligent
How Roblox Revitalized the Animated Box Office with 'Kung Fu Panda 4'

How Roblox Revitalized the Animated Box Office with 'Kung Fu Panda 4'

HomeNewsHow Roblox Revitalized the Animated Box Office with 'Kung Fu Panda 4'

Disney and Pixar's "Inside Out 2" revived the film's sluggish summer box office numbers this past weekend when the film grossed more than $150 million in the U.S.

Why Kung Fu Panda 4 is NOT good

The biggest opening since last summer's "Barbie," the instant success of "Inside Out 2" may seem spontaneous to some.

However, the comeback of animated family cinema was already underway in March by “Kung Fu Panda 4” – with a big help from Roblox.

“Kung Fu Panda 4 Obby” debuted on Roblox three weeks ahead of the film’s March 8 release, which concluded its run with nearly $200 million in the U.S. and nearly $550 million worldwide, making it one of the top movies of 2024. Another March release, “Godzilla x Kong: The New Empire,” saw nearly identical attendance and was also preceded by a promotional event on Roblox, as was “Ghostbusters: Frozen Empire.”