This is the Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso. What? It's a Bluetooth-enabled, app-powered lipstick that can mix any shade you want. Well, not any shade, but any red/brown/pink lipstick-like shade.
DIOR or YSL lipstick?
YSL’s lipstick machine is connected to an app, which lets you select a color. You can set it up using a color wheel, match a color from a random photo, or add a selfie, in which case the app can analyze your outfit and choose a matching color. But who’s going to use this?
“It’s expensive for individuals, and professional makeup artists are already mixing their own colors by eye, from a palette,” professional fashion stylist Nuria Gregori told Lifewire in an interview. “And the big companies are already making a huge range of colors available.”
Well, if you want to try the Rouge Sur Mesure, you’ll have to sign up for the beta and also pay $299. That seems like a pretty poor way to test things out. Then again, it’s more likely that this is just a way to make some quick cash. Still, the blurb states that participants will “receive a gift of two free cartridge sets of their choice (valued at $180 USD),” which at least gives us an idea of how much the refills will cost.
