Renowned showrunner Shane Byrne and Emmy-winning producer Jamie D’Alton, two of Ireland’s leading television executives, have partnered to form Diffusion Media, a new production company that aims to bring international, unscripted productions to Ireland and take advantage of Ireland’s renowned tax incentives for the unscripted production sector.

D’Alton, who has played a pivotal role in developing projects including the Netflix documentary “The Deepest Breath” and “Conor McGregor: Notorious,” the highest-grossing Irish documentary of all time, is launching Diffusion after nearly 20 years as co-owner and joint CEO of Motive Television. D’Alton is executive producer and director of some of Ireland’s highest-rated television shows, including “DIY SOS: The Big Build Ireland” and “Special Forces: Ultimate Hell Week,” as well as the IFTA-winning films “I Am Immigrant” and “Man on a Mission.”

Meanwhile, Byrne, who has a wealth of industry experience in the US, UK and Ireland, having produced formats such as 'Big Brother', 'The X Factor' and 'Britain's Got Talent', leaves his role as head of entertainment at Bigger Stage. In his previous role, Byrne oversaw a number of US unscripted productions filmed in Ireland for Fox Entertainment including; 'The Floor', 'Don't Forget The Lyrics', 'Next Level Chef', 'Beat Shazam' and 'Name That Tune', of which Byrne was showrunner for four consecutive seasons.

“The proposed tax incentives from the Irish government could provide a fantastic opportunity, with huge growth potential for unscripted content produced in Ireland,” said D’Alton. “This, combined with our individual track records and existing relationships with international broadcasters and streamers, positions Diffusion Media as a market leader for unscripted content.”