Kamala Harris has placed $370 million in TV and digital reservations from Labor Day through Election Day, hoping to get lower rates than last-minute purchases.
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The $170 million in TV buys includes battleground-state spots on shows like Grey’s Anatomy, Abbott Elementary, Survivor and Golden Bachelorette, as well as early-night staples like Wheel of Fortune and Jeopardy. Also on the buy list are spots on college and NFL games, the WNBA and NBA, the NHL and Major League Baseball.
The campaign also noted that the $200 million digital purchase is the largest expenditure of its kind in presidential campaign history, reflecting shifts in consumer behavior toward streaming.
The reservations include connected TV platforms, premium video and digital audio, including Hulu, Roku, YouTube, Paramount+, Spotify and Pandora. “We believe we are on track to spend more on digital persuasion media than any political organization in history,” Quentin Fulks and Rob Flaherty, deputy campaign managers, wrote in a memo.
