Kendall Jenner stars in Tory Burch's sublime perfume campaign – Knowligent
Kendall Jenner stars in Tory Burch's sublime perfume campaign

Kendall Jenner stars in Tory Burch's sublime perfume campaign

HomeNewsKendall Jenner stars in Tory Burch's sublime perfume campaign

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Handbags, belts, gloves: Tory Burch is no stranger to leather. Now, the luxury fashion label is adding a leather scent to its extensive line of chic delights. The new scent, which was announced Monday morning, is called Sublime and will feature an alchemy of delicate rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release. It will also be "grounded by hints of ivy, patchouli and magnolia."

Kendall Jenner stars in a creative campaign to coincide with the fragrance’s launch. The global campaign, shot by Mert Alas and Marcus Piggott, sees Jenner holding up an oversized sculptural version of the Sublime bottle. Designed by Malin Ericson, the curved vessel is an abstract take on Tory’s signature Double T design, topped with a silver cap and a playful, off-center logo. The campaign also features a video featuring original music from London-based artist Bakar, covering Edwyn Collins’ 1994 hit “A Girl Like You.”

“Sublime is beautiful, it’s sexy, it’s confident,” Jenner said in a statement. “I love what Tory does and what she stands for. I want to collaborate with designers that feel really good to me, and this felt natural and organic.”