In the pre-Internet era, Hollywood's marketing strategy for a given film was relatively simple: hold press conferences for a series of short interviews and book the lead actors on talk shows for longer conversations.
He didn't even hesitate 😳 #shorts #comedy
Increasingly, press tours for today's blockbusters are conducted by A-list actors who appear on online shows on YouTube more often than, or even instead of, the late-night shows.
This category is a growing collection of cutting-edge segments from internet entertainment studios like BuzzFeed and Mythical, local talent and influencers, legacy media publications making the transition to digital content, and even celebrities with their own YouTube channels.
An actor can promote a new film by being interviewed while wolfing down an array of increasingly hot chicken wings, contemplate mortality during his hypothetical last meal, analyze his career or peruse Google search results while sitting in a white void, or simply play with dogs — sometimes all within the same time frame.
