House of the Dragon dominated the Nielsen streaming charts from July 8-14, but it looks like Love Island is the real winner here.
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The reality dating series achieved its first billion-minute week during this period, thanks to buzz surrounding season 6 of its U.S. spin-off. By narrowly surpassing that milestone, the series made its first appearance on Nielsen’s overall streaming charts.
As of July 8, Love Island USA was roughly three weeks into its final season, which airs in near-real time. It was already gaining traction, as evidenced by the 673 million minutes it had clocked in the previous week – which would have been good enough for a spot on the overall list had it not been such a massive streaming week, with all 10 titles clocking in at 1 billion+ minutes watched.
However, this seems to be the point where season 6 began to tap into the cultural zeitgeist in a way that Love Island USA previously couldn’t. According to Nielsen, the series draws half of its audience from the core streaming demo, 18-34 year-olds.
