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While Luke Grimes has officially retired the Stetson hats he wore as Kayce Dutton on HBO’s “Yellowstone,” which debuts its fifth and final season in November, he’s not done with the iconic Western brand just yet. Last year, Grimes was tapped as a Stetson brand ambassador, following in the footsteps of legendary Westerners like Matthew McConaughey, a partnership that continues to go strong with the recent relaunch of their original fragrance, the Stetson Legend.

The collaboration was a natural fit given Grimes' own Western roots, which have found their way into all of the actor's creative pursuits thus far. Since wrapping up "Yellowstone," in which his ranch-handling persona is arguably an extension of himself, he's made his first official foray into country music. He released his eponymous debut album in March from his home in Nashville, where he says "the country music scene has welcomed [him] with open arms."

Staying true to his American roots, he was immediately convinced when asked to present the Stetson fragrance.