The fake quotes that appeared in the already infamous trailer for Lionsgate's 'Megalopolis' are just the latest way movie studios are exploiting what critics have to say about their films.

This week, Lionsgate released a bold trailer for “Megalopolis,” an ugly but undeniably ambitious late-career monstrosity from Francis Ford Coppola, only to promptly retract it.

Typically, trailers are filled with hyperbolic quotes from less credible critics – “quote whores,” we call them – taken out of context and peppered with exclamation points (a form of punctuation rarely, if ever, used by critics in print, but ubiquitous in movie commercials).

“A thrilling ride that will have you on the edge of your seat!” (“Any Given Sunday”)